Yves Rocher expands store network with Idis technology

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Idis has partnered with leading French cosmetic and beauty brand Yves Rocher to help them expand their growing network of stores in shopping malls, tourist hotspots, and prime retail locations. The Idis one camera solution has been installed to deliver streamlined monitoring, improved store coverage, and intelligent video analysis.

An identified key to Yves Rocher’s profitability is advanced remote monitoring and business intelligence analytics to give its central management team greater understanding and control over branch operations. The company needed a robust video solution to reduce shrinkage, improve customer service, drive sales, and improve staff performance.

This was challenging, though, because a wide array of existing analogue and IP cameras and VMS were already in place, and they no longer met the needs of the business. The legacy system had no analytics functionality, so a labour-intensive people counting solution was being used which was driving up operating costs. Yves Rocher turned to Idis video technology solutions to solve all of these challenges.

Idis, together with Secom Turkey, replaced the existing mix-and-match system with a powerful, NDAA-compliant 5MP IR fisheye camera (DC-Y6516WRX-A), managed and controlled via cost-free Idis Center in the stores, and Idis Solution Suite (ISS) Expert VMS at Yves Rocher’s head office. Footage is recorded locally on a 4-channel Idis DR-2504P NDAA-compliant NVR. The single-camera solution simplifies and streamlines system operation for retail staff and ensures HD coverage of the whole store, without blind spots.

Each store is also equipped with a compact Idis AI Box for Retail (DV-1304), to deliver a wider range of powerful analytics functions, including people counting, queue monitoring, heat mapping and occupancy monitoring. People counting data from all the stores is transmitted to the ISS server, then collected in Yves Rocher’s SQL server for sharing with the NEBİM retail ERP solution. This enables Yves Rocher to analyse daily, weekly, or monthly sales turnover and visitor numbers, comparing sales campaign periods against regular periods, allowing an accurate evaluation of marketing.

The Idis solution is now able to deliver streamlined monitoring, improved store coverage, and advanced video analytics. As Can Egemen Yalçın, IT Manager for Yves Rocher points out, “Yves Rocher’s global success is built on outstanding customer service, focused management, and operational efficiency. Our new, advanced video and analytics solution from Idis now gives us an exciting foundation for further innovation.”