As technology advances, the world is becoming increasingly connected, changing the way users think about and interact with security systems, which continue to evolve across all verticals and applications. With this change comes new opportunity for security integrators; security systems are advancing, creating new needs for products and services — some of which can be met through the adoption of cloud-based service systems.
Cloud technology is no longer a dreamt-up version of the future of security — it’s here. If you’re hesitant to make the move to the cloud, consider these reasons to embrace this new technology now.
Cloud technology has created an opportunity for integrators to offer managed services to their customers, producing a new business model that generates more stable and predictable income streams. By offering managed services on a subscription basis, integrators can build a part of their business to provide recurring monthly revenue (RMR), allowing them to scale faster. This business model is especially beneficial for customers who prefer to pay a fixed monthly or yearly rate for services rather than a large upfront fee, which can help attract new business while growing revenue from current customers.
Stickier customers
Providing managed services fosters a more involved relationship between integrators and their customers, which can help boost customer retention. This is primarily the result of three factors. Firstly, customers who buy managed services are committed for a specified term, which helps develop an ongoing business relationship between them and the integrator. Secondly, providing managed services creates an opportunity for more customer contact — each interaction is an opportunity to build rapport and monitor customer satisfaction.
Third, customers who purchase managed services generally tend to do business longer than customers who purchase products or services individually; with the monthly purchase of their services on autopilot, customers get into the habit of receiving these services, which helps reduce the chance that they’ll cancel their subscription while also building customer loyalty.
High gross profit margins
Cloud managed services create an opportunity for a service and technology to be purchased together, helping to generate a higher gross profit margin from the beginning of the customer relationship. On an ongoing basis, cloud service platforms offer a new level of accessibility to integrators, helping to provide better insight on activity trends to identify opportunities to continuously grow their revenue through subscription-based streams.
Easier to provide managed services
Traditionally, serving more sites required integrators to hire more technicians to meet the needs of their growing customer base, but the cloud has helped overcome this demand. While the functionalities of each system vary, their potential is evident in the cloud-based service platforms that are available today.
The Avigilon Blue™ platform, for example, is a powerful new cloud service platform that helps integrators address the needs of their customer sites using fewer resources by offering the ability to administer system upgrades, fixes, health checks, and camera or system settings adjustments remotely.
The Avigilon Blue platform automatically sends, and stores video analytics highlights in the cloud, which can easily be accessed from any PC browser or mobile device. This data can be used to efficiently manage customer sites and maintain the health of those sites, helping to increase speed of service and expand the capacity to have more sites up and running.
Not only does this help integrators scale their business faster, it creates an opportunity to provide added value to the customer at a lower cost as new upgrades and services come out.
Proactively fix problems before they occur
In addition to automating notifications and tedious maintenance tasks, cloud service platforms help provide integrators with the information and abilities they need to keep their customer sites running smoothly. When a problem occurs on a site that is managed by a cloud-based system, the integrator can receive a real-time notification regarding the issue — possibly before the customer even notices a disruption in service. They can then identify the problem and determine whether it can be resolved remotely or requires a technician to be deployed. By having the capacity to pinpoint service needs and make certain adjustments via the cloud, integrators can streamline their customer service processes and lower their response times to provide better, more efficient service.
The ability of cloud service platforms to help integrators manage more sites remotely and expand their revenue through subscription-based streams offers a competitive business advantage. Security innovators have harnessed the power of the cloud to enhance integrator efficiency so that they can spare their attention, resources and effort for where it’s needed most. As a service that helps offer scalability and a high gross profit margin while requiring fewer resources to maintain customer sites, cloud service platforms have the potential to revolutionise the security industry by providing new opportunities for integrators that may ultimately increase their business valuation.
According to a study by Dell, companies that utilise cloud, mobility, and security technologies are experiencing as much as 53 percent higher revenue growth rates compared to those who do not such technologies. Integrators who adopt cloud service platforms can benefit from numerous advantages — cost-saving maintenance capabilities, the potential to generate new monthly recurring revenue, and user-friendly design and data security — which make them a significant development within the industry as well as a potential lucrative new business model.
The dream of cloud technology is no longer a distant idea of the future, it can become a present reality — and integrators who harness its power can reap its business benefits now.
