LOCKLY looks to standout in a crowded smart lock market

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LOCKLY, a company that began as an OEM provider of locks to some other industry brands and has subsequently built its own line of branded products over the last five years.
One of the company’s lock, dubbed LOCKLY Vision, incorporates a camera into the lock itself that doubles as a video doorbell in addition to a touchscreen and fingerprint reader. Earlier this week during the virtual Pepcom event that took place in conjunction with CES, the company announced that it is adding two new products, LOCKLY Duo and LOCKLY Guard, to its portfolio.

The Duo essentially combines a smart latch and deadbolt into a single device. When a user enters a building and lifts the latch handle upwards, the device’s “Dual-Locking Technology” simultaneously secures both the latch and deadbolt in a single motion. The Duo also features a touchscreen keypad along with a fingerprint reader on the side similar to the Vision. The LOCKLY Guard is designed to fit on existing and new sliding and swing-style doors and features an optional RFID reader.

According to Jeff Pouliot, LOCKLY’s Head of Sales, one of the things that really differentiates LOCKLY from other manufacturers is their patented PIN Genie technology, which randomizes the number sequences on its touchscreen keypad to help prevent codes from being guessed or watched by someone from behind.

“With other traditional smart locks, they have what I call the static ‘1-9’ (configuration) and if you go to somebody’s house you can typically see the smudge or ‘Cheetos dust’ and kind of see where their fingerprints have been,” Pouliot explains. “With our PIN Genie keypad, we have four circles with three numbers in those circles and every time you enter your code the numbers change.”

Although LOCKLY has initially rolled out its products at retailers like Home Depot and Lowe’s, Pouliot says one of their goals in 2021 and beyond is to make a bigger push into the professional channel and have security integrators begin to install their locks in both the residential and commercial markets. In fact, Pouliot says the company has already been in discussions with security distributors to get their products on the shelves.