Guardian Protection Services unveiled a new branding initiative along with announcing a multimillion dollar integrated marketing campaign. The company dropped Services from its namesake and now goes to market as Guardian Protection, along with a new logo and brand identity. The new branding initiative includes several new partnerships in Pittsburgh and across the United States.
“For nearly seven decades, we have been a leader in the security services industry and today, our future looks even brighter as we continue to lead, innovate and bring value to our loyal customers,” Guardian Protection President Bryan Cipoletti states.“I’m excited to unveil our new branding and our ‘Protect Your World’ marketing campaign that launches today in 17 markets nationwide.”
In the announcement, the company explains its brand evolution comes after months of intensive strategic analysis conducted by senior executives, with input from employees and Guardian customers. What resulted is a fresh take on its well-known purple identity and symbolizes the company’s commitment to keeping people safe at home and work through professionally installed smart security solutions.
As part of the brand refresh, the company developed new mission and vision statements.
“We’ve evolved our identity into a modern shield, demonstrating protection and security, which truly represents who we are, while preserving the purple color scheme long-associated with Guardian,” Vice President of Marketing Kevin Bish explains. “The new brand identity is more vibrant, strong and energetic, which represents our people and our company well.”
