VIVOTEK redefines brand identity

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Founded in 2000, VIVOTEK established its headquarters in Taiwan and has concentrated on IP surveillance since its inception. In the era of IoT, going beyond traditional surveillance IP surveillance systems have implemented Artificial Intelligence (AI) and been transformed by powerful IoT solutions. It is at this crucial turning point that we take this opportunity to redefine the positioning during the exciting era ahead with a new brand identity.

VIVOTEK’s new visual identity is inspired by the concept, “We Get the Picture.” The overall look and feel of the brand identity with a modern, user-centered, and digital-friendly design. The colour palette remains blue-toned but brighter and with extended variants. The new logo is effective from June 10th, 2021. To make sure our rebrand is realised for all our customers and across the market, we will roll out the branding in phases to implement the change.

Vivotek will start to change the marketing communications by applying the new identity. These include, but are not limited to: the website, social media, advertisements, business cards, email signatures, and so on. Product and packaging implementation will be announced by different product lines after a careful and thorough market investigation.