
Amthal has introduced a new initiative, “Protecting What’s Precious,” aimed at assisting nursery providers in considering CCTV installations within early years settings.
The campaign is designed to facilitate discussions around integrating CCTV as part of a broader safeguarding strategy, ensuring it is done in a thoughtful and responsible manner.
The initiative seeks to offer comprehensive guidance and support to nursery providers as they evaluate how CCTV might enhance their existing safeguarding measures. Amthal emphasises acknowledging the unique operational needs and priorities of each setting.
Jamie Allam, CEO of Amthal Group Companies, stated, “Creating safe environments where children can learn, develop and thrive remains at the heart of nursery provision. Parents place enormous trust in early years professionals every day, and nursery teams work tirelessly to create spaces where children feel secure, supported and able to flourish.”
Discussions concerning the use of CCTV in nurseries require careful consideration, taking into account the sensitive nature of such environments.
The focus is to assist providers in determining the suitability of CCTV for their specific needs, staff, and the families they serve. Amthal aims to incorporate CCTV as a part of a wider safeguarding framework, allowing for increased visibility, oversight of daily operations, and enhanced accountability when implemented responsibly with clear governance.
A key element of the campaign involves stressing the importance of privacy, transparency, and compliance in the deployment of CCTV systems. Attention to camera placement, access permissions, data protection, and secure footage management is deemed essential for sensitive and responsible implementation in nurseries. Amthal collaborates with reliable technology partners, including Dahua, to create customised CCTV solutions that align with the safeguarding and functional needs of each facility.
Jamie Allam concluded, “At the centre of every conversation must be the wellbeing of children and the trust families place in nursery providers every day. Our role is to support settings with thoughtful guidance that complements the excellent safeguarding work already taking place, helping providers make informed decisions that are right for their environment, staff and families.”









