Prosegur has again been named one of Spain’s most valuable brands. The “2021 Best Spanish Brands” report, published by the Interbrand consultancy, ranks Prosegur 12th with a brand value of Euros 747 million. As such, Prosegur is again the only company in the security sector among Spain’s 30 best brands.
Prosegur’s inclusion in this report represents an accolade for the company as its strives to contribute to the creation of a safer world by taking care of people and businesses, remaining at the forefront of innovation. This is the foundation of the corporate culture of Prosegur and the commitment that permeates the business activity of the entire Group.
Javier Palacios, global marketing director for Prosegur, says: “It is an honour to again be recognised as one of Spain’s most valuable brands, along with leading companies in their respective sectors such as Zara, Movistar and Banco Santander, and as the only company from the security sector to feature in the report”.
With 45 years of intense activity in the private security sector and a presence in 26 countries, Prosegur has been consolidating an increasingly ambitious and demanding concept of comprehensive protection. The company is currently undergoing an accelerated process of digital transformation that will enable it to continue growing in a constantly changing world. This is why last spring Prosegur unveiled its Strategic Plan for the 2021-2023 period, a series of main lines of action aimed at strengthening and extending the company’s global leadership in the private security market.
This process of ongoing improvement of the ethical perspective, responsibility and sustainability of the business model has yielded very tangible results over the last year. For example, in January 2021, Merco included Prosegur in its ranking as one of the 100 most responsible companies with the best corporate governance in Spain. In November 2021, Prosegur and Prosegur Cash garnered further recognition when they became the first companies to receive AENOR’s Good Corporate Governance certification.
