Milestone Systems joins the European Tech Alliance

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The European Tech Alliance (EUTA) continues to grow and welcomes Milestone Systems, one of the world’s leading companies in data driven video technology.

“We are delighted to extend a warm welcome to Milestone Systems as the newest member of the European Tech Alliance. Ahead of the Danish EU Presidency next year, we look forward to working more closely with Nordic European tech companies. The upcoming months will be critical to unleash the full potential of Europe’s tech companies and establish its leadership both domestically and globally,” says Victoria de Posson, EUTA’s Secretary General.

“Milestone Systems is looking forward to all the important work ahead in The European Tech Alliance – the only association exclusively representing tech companies born and bred in Europe. That aligns well with Milestone’s identity and key focus areas,” says Thomas Jensen, CEO, Milestone Systems, and continues:

“Building responsible, data-driven video technology including artificial intelligence-based analytics enables innovation across a variety of sectors, creating new opportunities. But it is crucial that we do this responsibly by respecting privacy and protecting data. This is why Milestone urges the development of robust, workable, and clear guidelines and regulations to manage potential risks, increase public trust, and give innovators clarity as they drive forward video-enabled solutions.”

EUTA represents leading European tech companies that provide innovative products and services to 500 million users. Its 31 EUTA member companies from 16 European countries are popular and have earned the trust of consumers. As companies born and bred in Europe, for whom the EU is a crucial market, it has a deep commitment to European citizens and values.

With the right conditions, its companies can strengthen Europe’s resilience and technological autonomy, protect and empower users online, and promote Europe’s values of transparency, rule of law and innovation to the rest of the world.

The EUTA calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we operate in.