Hikvision USA Inc., the North American provider of innovative video surveillance products and solutions, has announced that Hikvision USA Inc. and Hikvision Canada Inc. director of marketing Alex Asnovich has been named one of the “World’s Most Influential CMOs 2017” by Forbes Magazine. Asnovich is # 40 in the list, which includes top global companies such as HP Inc., Apple, GE, Twitter, Samsung Electronics America, Ford, Airbnb, Mastercard, and Cisco. “With The World’s Most Influential CMOs 2017 report, we present a distinguished selection of the upper echelon, along with an instructive look at what brought them there,” the Forbes report, released June 22, says. The report names 50 CMOs (chief marketing officers).
As CMOs increasingly assume responsibility for driving not just brand but business growth, they have an unprecedented opportunity to affect revenue and customer experience,” the report says. Jeffrey He, president of Hikvision USA Inc. and Hikvision Canada Inc., said this is a “well-deserved credit for Alex and a distinct recognition for Hikvision North America.” He said it is Hikvision’s goal to “strive for excellence as the leading security manufacturer in the North American market. Under Alex’s leadership, Hikvision’s North American multifaceted marketing and communications efforts have and will continue to be integral to our success.”
Since early 2014, Alex Asnovich has led strategic marketing efforts for Hikvision in North America, promoting brand recognition and building the company’s thought leadership position. Prior to joining the Chinese video surveillance manufacturer, Asnovich held leadership positions at Proximex (a Tyco company), Xtralis, and Nokia. “I am truly humbled and appreciative of the recognition by Forbes,” said Asnovich. “I am particularly thankful to Hikvision for supporting our innovative marketing and brand elevation ideas that could translate into this honourable acknowledgement. I am committed and thrilled to continue to grow the Hikvision brand and thought leadership position even further.”
