Newly published research from Marketsandmarkets estimates the global digital transformation market size is expected to reach USD 1.86 trillion by 2031, up from USD 1.11 trillion in 2025, with a CAGR of 9.1% during the forecast period.
The digital transformation market is growing rapidly, driven by generative AI, unified commerce, and advanced technologies that meet increasing customer expectations. The rise of digital public infrastructure (DPI) supports scalable digital services, while organisations focus on improving operational efficiency and lowering costs. By connecting digital and physical touchpoints, businesses create more personalised experiences, streamline processes, and offer seamless services, which increases customer engagement, loyalty, and conversions, making digital transformation a vital driver of modern, experience-driven commerce.
According to the researchers, AI & analytics technologies already hold the largest share in the digital transformation market due to their vital role in supporting data-driven decision-making, process automation, and predictive insights. Organisations increasingly use AI and advanced analytics to improve operational efficiency, enhance customer experiences, and foster strategic innovation. As a result, these technologies become key drivers of enterprise-wide digital transformation efforts.
Customer-centric transformation is growing the fastest in the digital transformation market, driven by organisations’ focus on improving customer experiences and personalisation. Businesses are adopting technologies like AI, analytics, and omnichannel platforms to better understand customer behaviour, predict needs, and provide seamless interactions. This strategic focus on customer-first initiatives speeds up digital adoption, boosts brand loyalty, and delivers measurable business value across industries.
North America holds the largest share in the digital transformation market, driven by early adoption of advanced technologies, a strong IT infrastructure, and significant investments in cloud computing, AI, and analytics. The region’s prominent presence of technology vendors, innovative companies, and supportive regulatory frameworks speeds up digital initiatives across industries, leading to better operational efficiency, customer engagement, and competitive advantage.
The leading companies named by the research as playing an active role in the digital transformation market include Microsoft, IBM, SAP, Oracle, Google, Salesforce, HPE, Adobe, AWS, HCLTech, Cognizant, Accenture, and Broadcom.
