Dahua revamps eco partner program to cater for more industry players


Dahua Technology, a pioneer video-centric AIoT solution and service provider, has redesigned the ECO Partner Program. The new partner engagement model introduces some new changes with additional benefits and requirements.

ECO Partners can now also fulfil new roles and a strategic partner level has been added. Technology partners remain the core group, but the program also reaches out now to new players, such as software houses and other hardware and software complementors. The program relaunch enables response to new trends and business partner demands.

The technology partner program was officially launched in June 2020. With more than 135 members, the ECO partner community has a global footprint and operates across different industries. Initially, a large majority of the partners were active in security environments.
In the past years, Dahua Technology has diversified its product portfolio and this has led to new synergies. New partners from the IoT industry joined the program and existing ECO partners also developed new solutions in the field of security and operations.

“Partner cooperation is a cornerstone of our company philosophy,” said Claire Xu, Dahua Global Partner Alliance Manager, adding “Together with the ECO partners, we create synergies and bring in more technology and market knowledge. Our business partners sometimes look for solutions beyond our existing product portfolio and that’s where the expertise of the ECO partner kicks in. The relaunch of the ECO partner program is explained by the increasing market demand for a comprehensive solution offering and premium partnerships.”

The ECO Partner Program has been designed for technology companies and software houses with a taste for enhanced solutions and is open to explore marketing and commercial cooperation. What’s more, a new type of partner has joined them recently. Their product is not technically integrated but it helps complement the whole solution offering. This is the case for connectivity devices, digital signage mounting systems, etc.

A new partner level has been added as well. The ECOValue Partner status is now the enterprise level of a three-tier program and is meant for strategic partners with a proven track record of mutually-rewarding commercial cooperation. Dahua Technology is proud to welcome KERB as the first ever partner in this category.

Rob Brown, CEO & Founder of KERB, said, “KERB is proud to be a partner of one of the most reputable camera manufacturers in the world. Being able to leverage Dahua’s global footprint and in-country sales teams will give KERB access to international markets that it has previously not entered.”

He adds, “Equally, KERB’s smart parking technology will allow buildings and venues which use Dahua’s ANPR cameras in their car parks to deploy additional capabilities, such as the ability for drivers to pre-book parking before they arrive. We are excited to work with Dahua’s sales teams around the world, and to deliver on the huge potential that this partnership represents.”