Coventry firm – Safetyflex secures town famed for two of Scandinavia’s biggest tourist attraction


A Danish town famed for two of Scandinavia’s biggest tourist attractions has seen its counter-terrorism defences boosted by a market pioneer based in Coventry. Hundreds of bollards within Safetyflex Barriers’ innovative Truckstopper range have been installed along a key transport corridor in Billund in Denmark.

The route serves Denmark’s second-largest airport Billund Airport, Scandinavia’s biggest waterpark Lalandia, and Legoland which is the largest tourist attraction in Denmark outside Copenhagen.

Marcus Gerrard, Director at Safetyflex, said, “It is pleasing to complete another export order, particularly in Scandinavia, which is a market we have excelled in recent years. This particular site draws in millions of visitors every year due to its proximity to high-profile tourist attractions and a busy airport.”

He adds, “We are delighted to have supplied a mixture of fixed and removable anti-terrorist bollards to help keep tourists safe on pedestrian routes and close to bus stops. Our Truckstopper range has been crashing tested to stop vehicles traveling up to 50 mph and is a real success story for us, operating around airports, sports stadiums, and busy city centres.”

Marcus Gerrard continues, “This particular Truckstopper Bollard, which uses military grade steel, was a great solution, as it has a very shallow foundation, and has a patented design, that gives the bollard a nice slim line feature, to blend into existing architecture.”

Safetyflex is based in Coventry, but operates on a global scale with 36 patents worldwide. The company’s technology and cutting-edge designs have resulted in major contracts overseas including in Europe, the USA, Scandinavia, and Australia, with exports accounting for 40 percent of the business.