After spending the past few years beefing up its cybersecurity and commercial divisions, it looks like ADT is now doing the same for its DIY sector with the acquisition of wireless security company LifeShield.
The addition of LifeShield’s technology to ADT’s security and automation solutions and expertise increases ADT’s ability to address the approximately 80% of U.S. households who do not have professionally installed and monitored home security, the company said in an announcement.
“As more consumers look for real protection solutions that only ADT can provide, we look for companies that share our passion for security, customer service, and innovation,” says ADT President and CEO Jim DeVries. “We are confident that LifeShield’s capabilities and approach, combined with the brand and scale of ADT, will create an opportunity for us to offer our services to a broader cross-section of U.S. households. Together with LifeShield we will be positioned to offer more solutions to a broader base of customers and create increased value for our shareholders as we seek to grow profitability through expanded, yet focused offerings.”
LifeShield spent last year adding a number of home automation products and capabilities to its lineup. As pro installation companies face increased competition from DIY security providers, this acquisition will give ADT the ability to offer pro services to those DIY customers.