G4S brings security Ambassador programme to London

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An innovative and award-winning G4S security and customer service solution first launched for banking customers in Scotland has been expanded to London. Regents House in central London may look like an ordinary sleek office, but it is actually the location of an award-winning innovative security solution: the G4S Ambassador.

In 2018, the new security model won the annual Outstanding Security Performance Awards – Outstanding Customer Service Initiative award for blending technology, manned solutions and front line customer service to enhance the customer experience. “G4S is incredibly proud of our team working with RBS to deliver a truly innovative solution that has helped change the future of manned solutions and front line customer service,” said Alan Thresher, Strategic Account Director, G4S Secure Solutions. “Ambassadors meet, greet and assist customers, all while ensuring a safe and secure environment. It makes security part of the experience, rather than additional to it. It is a seamless and personal approach to security.”

The Ambassador programme was first launched in 2015 at RBS Gogarburn, Scotland, in response to the bank’s growing need for a flexible approach to security. By taking on a range of customer facing tasks, including site access control, facilities management and basic visitor information, the Ambassadors enhance the customer journey without compromising site security.

“The Ambassador solution was developed in collaboration with RBS. We listened to their needs and created an innovative and forward-thinking security solution which enhances the customer’s experience while allowing the Ambassadors to keep a close watch on security risks,” said Alan Thresher.