Simplisafe makes strategic move into installation space

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Simplisafe, a maker of smart home security systems, has launched a new professional installation channel to meet the needs of residential and business customers seeking customised security solutions through trusted integrators.

By partnering with Simplisafe, professional installers can now offer clients cutting-edge, whole-home security solutions, including proactive monitoring and AI-powered deterrence via Simplisafe Active Guard Outdoor Protection. Simplisafe marked its entry into this market with its presence at the Cedia Expo 2025 in Denver, Colorado, earlier this month.

“We believe that everyone deserves to feel safe, and our new partnership with professional installers is yet another way that we’re meeting customers where they are,” said Scott Bruan, Chief Growth Officer, Simplisafe. “This new channel is a great opportunity for installers looking to grow their business with a trusted brand. It gives them access to proactive home security solutions, like Simplisafe Active Guard Outdoor Protection, which we believe is the best and most effective home security on the market – giving installers a competitive advantage.”

Visitors to the show were able to learn more about Simplisafe’s new professional installation channel and to see Simplisafe’s full suite of home and business security solutions, including AI-powered indoor and outdoor cameras, burglary sensors, and hazard sensors. Visitors were also able to witness real customer examples of Simplisafe Active Guard Outdoor Protection in action and learn how the service’s unique blend of AI technology and live security agents offer proactive protection for homes and businesses, presenting a positive diversification from traditional reactive monitoring.