‘Economic Nationalism’ is the new mantra with CP Plus says Aditya Khemka at ELCINA Conference

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On the 9th of May 2024, Electronic Industries Association Of India (ELCINA) organised the 4th Electronics Supply Chain Summit focusing on Security Products and the Market to highlight the opportunities arising in the security sector and to highlight the salient features of the Preferential Purchase Order (PPO) and Compulsory Registration Order (CRO) for CCTV’s approved by the Government.

The conference focused on Emerging Opportunities for Security Products Industry in heightened Risk Scenario. The event was sponsored by CP Plus, Sparsh CCTV and Matrix Comsec.

The inaugural session was addressed by Mr. Atul Lall, President, ELCINA & Vice Chairman & CEO, Dixon Technologies, Mr. Sanjeev Sehgal, Managing Director, Sparsh (Samriddhi Automations Pvt Ltd), Mr. Aditya Khemka, Managing Director, Aditya Infotech (CP PLUS), Mr. Asif Jalal, IPS – IG BSF and Dr. A P Maheshwari, IPS, former DG CRPF and BPR&D, also the guest of honour.

Mr. Lall said that India is the 4th largest market for video surveillance products and the focus is to cut down on imports and indigenise the manufacturing. He added that even if there was 10% value addition, this was better than 20% market growth with imported products in a global market that is worth US $25B today and growing at a CAGR of 17%. “The focus of the government is towards ‘Design’ led value addition in the electronic manufacturing sector,” he said.

Mr. Sanjeev Sehgal, a pioneering indigenous CCTV camera manufacturer said that CCTV equipment was among the first category of products on which IoT standards have become mandatory. He hailed the policy formation driven by The Ministry of Electronics and Information Technology (MeitY), Government of India through the PPO which laid down the conditions for manufacturing ‘cyber secure’ video surveillance products in India. “India now has the potential to become the CCTV factory of the world,” said Mr. Sanjeev Sehgal.

Mr. Aditya Khemka said that the global market consumes approx. 600 million (60 crore) video surveillance devices every year, and India’s market share in this is less than 5%, signifying the huge potential to manufacture and export CCTV products to the global market as a trusted and reliable partner. “India will be the 2nd largest CCTV market by 2030,” he predicted. “As the population and the economic prosperity grow the need for CCTV cameras will also grow alongside. This sector has tremendous job creation opportunities. Services related to the CCTV industry as well as production of complementary products has a considerable potential to create more jobs,” he said.

“Under the ‘Make in India’ initiative CP plus established a factory in Tirupati seven years ago in partnership with Dixon technologies and last year we set up a plant which is possibly the world’s third largest manufacturing facility in Kadappa, Andhra Pradesh with a production capacity of 1.6 million units a month and we employ more than 3000 workers with 70% being women,” said Mr. Khemka.

He also announced that with over 150 R&D engineers on board, and with a vision of ‘Aatmanirbhar Bharat’ in focus, by the end of 2025 CP Plus will launch its own designed IP Camera SOC (system on chip), the main component in all IP cameras, and a key component that establishes the cybersecurity capabilities of a camera. The gathering applauded this announcement.

The inaugural session was followed by other sessions such as the session for Security Agencies and Police Authorities which was chaired by Mr. AP Maheshwari and included Mr. Ravi Joseph Lokku, IPS, ADG, BPR&D, and other officers from central armed police forces such as Mr. ID Singh, DIG, BSF, Mr. Rahul R Nair, IPS, DIG, Prov., NSG, Mr. Amit Taneja, DIG Eqpt, CRPF and Mr. Ashwini Kumar, DIG, ITBP. Mr. M A Johar, President, ADITYA Infotech (CP PLUS) and Mr. Ganesh Jivani, MD & CEO, Matrix Comsec were the industry leaders participating in this session.

Opportunities and Challenges – Public Procurement Order (PPO) & Compulsory Registration Requirements (CRO) and Interactive Session with Government e-Marketplace (GeM) – Opportunities and Requirement for Industry were some of the other sessions that day.