Brinks Home, one of North America’s leading smart home security companies, has launched BHX, a new recruiting and sales platform and programme designed to attract, develop, and empower the next generation of field sales professionals.
The launch of BHX marks a major step forward in Brinks Home’s direct sales strategy — aligning modern recruiting methods, data-driven performance systems, and a high-energy sales culture under one scalable platform. Backed by the Brinks Home brand, BHX creates new pathways for sales reps to build wealth, independence, and leadership in one of the fastest-growing channels in the smart home security industry.
“Launching BHX is more than a new look; it’s about building a platform where driven people can thrive,” said Rob Gist, Vice President of Field Sales at Brinks Home. “We’ve designed BHX to serve our sales reps with the same excellence we deliver to our customers — giving them the tools, training, and support they need to grow their business, their income, and their careers.”
With BHX, Brinks Home is expanding into new markets and modernising how field sales operates — removing traditional barriers like territorial limits and legacy structures that have long capped growth. The programme unites sales and operations under one seamless experience, enabling faster onboarding, stronger performance tracking, and more efficient customer delivery.
Sales representatives benefit from competitive weekly pay, milestone incentives, and, unlike the competition, a lifetime revenue share programme that allows them to own a piece of every account they create. This structure rewards immediate success while building long-term wealth and financial independence — a true differentiator in the industry.
“Our field sales channel has always been an important part of our growth strategy, and with BHX we see the clearest path to scale for the future,” said William Niles, Chief Executive Officer at Brinks Home. “BHX reflects our commitment to investing in people, empowering them to expand into new markets, and giving them products and a brand they can stand behind with pride.”
