ADT has named Bob Kupbens to the newly created role of President, Innovation and New Business, effective immediately. He will oversee business and product development, innovation, strategy, as well as new and emerging businesses including Do-It-Yourself (DIY), Cyber, Health and mobile security platforms. Kupbens will report to ADT President and CEO Jim DeVries.
Kupbens brings extensive experience driving growth, profitability and strategy across industries, including Ebay, Apple, Delta, and Target. Most recently he led the seller marketplace for the Americas at Ebay, including creating the “Retail Standard” for shipping and returns and leading conception and execution of mega seller events. Prior to that he was Vice President of Online Retail at Apple, leading one of the top five largest e-commerce businesses globally, including Apple Store App and Apple Store digital.
“Bob’s customer-centric leadership, coupled with his understanding of the power of technology to drive growth, makes him an important asset to our ADT team as we continue to make the customer experience a key priority,” said DeVries. “His experience working with leading technology and consumer brands allows us to further drive innovation while continuing to provide world-class security and peace of mind.”
“ADT’s focus on the customer experience, and its commitment to innovation in the security industry, make this an ideal time to join,” said Kupbens. “I am excited to help execute on Jim’s and the Board’s vision of accelerating growth and building on ADT’s unparalleled brand equity, while never losing sight of the company’s purpose.” Kupbens is a graduate of the Massachusetts Institute of Technology with a degree in Mechanical Engineering and holds an MBA from the University of Michigan.
