acre security, a global provider of state-of-the-art security systems, has announced an initiative as part of its ongoing effort to unify and simplify its product offerings.
According to the company, the rebranding of the SPC intruder detection system to acre Intrusion marks a strategic alignment within the company’s streamlined branding framework. This approach also includes the acre Access Control and acre Visitor Management solutions, bringing a cohesive identity to the entire portfolio.
“Since its inception, acre has been dedicated to transforming security from a complex challenge into a seamless aspect of our clients’ daily lives. The transition to acre Intrusion highlights our commitment to a more modern branding structure that mirrors this mission,” says Mark Roberts, CMO, acre security. “This strategic effort also supports the broader acre security solutions portfolio and ensures that we continue to meet the high expectations of performance and reliability that our customers rely on. Also, it is important to reinforce that this initiative is strictly about the branding and positioning of our intrusion portfolio. We continue to offer the same comprehensive intrusion portfolio, now unified under the acre banner.”
acre Security emphasises the move to a new name better reflects its holistic approach to security, underscoring the strength and centralization of the company’s entire portfolio. The naming strategy to arce Intrusion the company asserts, highlights that acre solutions are both robust and adaptable, tailored to meet the specific needs of customers while offering peace of mind through acre’s demonstrated expertise and experience.
Additionally, the company suggests that in a market that prizes simplicity and trust, acre Intrusion is designed to be user-friendly and straightforward. The new naming convention reflects this, simplifying the identification of acre’s solutions and demonstrating a commitment to ease of use. From the acre Intrusion Gen1 and EVO series panels to acre Intrusion Connect, each component is crafted for seamless integration while maintaining the features and functionality that these technologies were originally built upon.
