Siemens boosts digitalisation in U.A.E with Esteq acquisition

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Siemens Digital Industries Software has signed an agreement to acquire Esteq, a distributor of product lifecycle management, product design and simulation, and manufacturing operations software and services, headquartered in Pretoria, South Africa, with a subsidiary Samateq in the United Arab Emirates, serving the Aerospace & Defense, Transportation, Consumer Products, Energy, Electronics, Machinery, Mining & Minerals, and Oil & Gas industries.

Siemens will incorporate Esteq and Samateq into new software-focused sales organisations in South Africa and the UAE, gaining direct presence to expand and grow the support and services to customers across the regions.

“Through the acquisition of Esteq, Siemens Digital Industries Software will now have a direct presence in the UAE market which will enable Siemens to expand and enhance how we support and service our customers across the region,” said Edwin Severijn, Senior Vice President, Europe Middle East and Africa, Siemens Digital Industries Software. “The combination of Esteq’s local knowledge and Siemens’ expertise makes it easier than ever before for manufacturing companies to tap into Siemens’ full software portfolio.”

“For over 25 years, the ESTEQ Group has had a strong partnership with Siemens, developing and growing its engineering and manufacturing software and services business across the Southern African and Gulf regions,” said Cobus Oosthuizen, CEO, ESTEQ. “In that time we have helped hundreds of customers, both large and small, by providing technology solutions that assist them with every step of the product development and delivery process. We are excited to join Siemens, so our customers will not only benefit from the existing relationships and local expertise that our team provides but will also benefit from the extended range of technologies and industry expertise that we can offer as part of Siemens.”

“With increasing focus on industrialisation in the UAE and across the Middle East, this latest acquisition strengthens our ability to support and service customers with their digital transformation,” said Uwe Troeger, Head of Digital Industries for Siemens in the Middle East. “Regional industry must embrace the digital revolution if they are to be competitive on the world stage and create new business opportunities. I greatly look forward to working with the team at SAMATEQ on an enhanced portfolio, to further develop digital industry and manufacturing in the Middle East.” Siemens is investing heavily in enhancing digital skills among youth in the Middle East, with a series of software grants worth US$300 million to universities in UAE, Egypt and Saudi Arabia.