Hanwha Techwin Europe has teamed up with ADI Global Distribution to create a Pan-European marketing campaign to raise awareness and highlight the advantages Wisenet cameras, recording devices and video management software offer to installers and system integrators.
The two companies will conduct a wide range of marketing activities including live demonstrations of the comprehensive range of Wisenet video surveillance solutions at roadshows and seminars, the placement of advertisements in leading European electronic security publications and the production of bespoke direct mail communications and eNewsletters.
The marketing campaign, which will be implemented across all countries in Europe where ADI Global Distribution is working in partnership with Hanwha Techwin, will primarily be focused on educating the market on the benefits of Wisenet X cameras. These 2MP and 5MP models are supercharged by the most powerful chipset ever incorporated into a full camera range, and are equipped with the World’s best motorised F0.94 varifocal Low Light lens, the lowest low light lens available and the World’s best 150dB Wide Dynamic Range (WDR).
In addition, the campaign is designed to raise awareness of other Wisenet solutions including Wisenet HD+ analogue cameras which capture Full HD images in 1080p without the need to upgrade cabling infrastructure, Wisenet Q entry level network cameras delivering feature rich 2MP or 4MP images, and premium, top of the range Wisenet P cameras which deliver superb quality 4K (12MP) images. In support of the Pan-European Marketing Alliance, Hanwha Techwin Europe has successfully completed the first phase of its certificated Wisenet product and solutions training programme for sales and technical staff across ADI Global Distribution in Northern Europe.